1.0Mediavinehttps://www.mediavine.comThe Mediavine Teamhttps://www.mediavine.com/blog/author/guest/The Q2 eCPM Pattern Most Publishers Missrich600338<blockquote class="wp-embedded-content" data-secret="etK3UFFz2l"><a href="https://www.mediavine.com/blog/q2-ecpm-pattern-most-publishers-miss/">The Q2 eCPM Pattern Most Publishers Miss</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mediavine.com/blog/q2-ecpm-pattern-most-publishers-miss/embed/#?secret=etK3UFFz2l" width="600" height="338" title="“The Q2 eCPM Pattern Most Publishers Miss” — Mediavine" data-secret="etK3UFFz2l" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.mediavine.com/wp-includes/js/wp-embed.min.js
</script>
https://www.mediavine.com/wp-content/uploads/2026/03/Q2-eCPM-Featured-Image.png19201080If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin...