{"id":9029,"date":"2019-05-13T12:57:01","date_gmt":"2019-05-13T17:57:01","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9029"},"modified":"2026-05-01T10:47:13","modified_gmt":"2026-05-01T15:47:13","slug":"mediavine-video-details","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-video-details\/","title":{"rendered":"Mediavine Video Details: How They Help RPM, SEO &#038; User Experience Alike"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group is-style-beige alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group is-style-default alignfull has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Video Details: How They Help RPM, SEO &#038; User Experience Alike<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-05-13T12:57:01-05:00\">May 13, 2019<\/time><\/div><\/div>\n<\/section>\n\n\n\n<p>When <a href=\"https:\/\/www.mediavine.com\/mediavine-video-capabilities\/\">uploading a video<\/a> or editing an existing one in the Mediavine Dashboard, you&#8217;re presented with a series of settings which can impact monetization, SEO and user experience. Our Support Team is frequently asked how these various video properties function, and what exactly something like video keywords has to do with SEO and advertising. With that in mind, let&#8217;s break down each of the main input fields on the individual video pages of the Mediavine Dashboard and discuss how (and why) they do what they do!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"cmplazyload\" data-cmp-vendor=\"s30\" data-cmp-purpose=\"c51\" title=\"Inputting Video Details | Mediavine Go For Teal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zUdksR45K0Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What do Mediavine Videos have to do with SEO?<\/h2>\n\n\n\n<p>The Mediavine Video Player marks up any video you embed in-content using <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video\">Schema.org markup<\/a>&nbsp;so Google can actually parse your page and detect a video on it. Videos are harder to read than images or text, so Google has you add &#8220;meta data&#8221; code in the form of JSON-LD to describe them \u2014 what it&#8217;s about, how long it is, a thumbnail image, etc. By sending this to Google, your videos can rank on Google Search video-related sections. The Mediavine Player automatically does this when you upload videos, but we need some guidance from you, which is where the video settings and the aforementioned data come in. The one caveat: We only mark up videos you embed in a post, and NOT featured videos. Only videos that you hand-pick for a post, and believe offer the best user experience, get the Schema treatment. This way, our system lets you boost SEO and RPM alike on the video front.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"413\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-735x413.png\" alt=\"A fashion vlogger filming.\" class=\"wp-image-8701\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-735x413.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-441x248.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-818x460.png 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-720x405.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger.png 1200w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What do video settings have to do with RPM?<\/h2>\n\n\n\n<p>When it comes to video, advertisers are particularly concerned with brand safety. Most videos online are user generated (think YouTube), rather than created by publishers themselves. From an advertiser&#8217;s perspective, attaching ads to video content is much more personal than buying a display ad on a website, especially with the premium they&#8217;re paying. So when we place video ads up for bids in our real-time auctions, we&#8217;re going to send as much info about the videos as we can to potential buyers looking for the right fit. In general, these features won&#8217;t have a huge impact on RPM, but utilizing them can only help video performance and deliver the most relevant ads to your users as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2930\" height=\"1554\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3.png\" alt=\"Screenshot of the uploaded videos in the Mediavine Dashboard\" class=\"wp-image-18754\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3.png 2930w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3-441x234.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3-867x460.png 867w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3-768x407.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3-1536x815.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Videos___Sugar_Dish_Me___Mediavine_Dashboard-3-2048x1086.png 2048w\" sizes=\"auto, (max-width: 2930px) 100vw, 2930px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">As for User Experience?<\/h2>\n\n\n\n<p>Each of these settings will also play a key part in our custom video experiences. From <a href=\"https:\/\/www.mediavine.com\/new-feature-mediavine-video-player\/\">Up Next<\/a> to the Outstream Mobile Adhesion, we rely on the data you give us about each video. That means the video settings will directly change things like the preview text, links, and thumbnails we use in our various video experiences for your audience. It sounds like a lot, but we promise it&#8217;s not that bad. In fact, it&#8217;s great once you know the purpose of each of the settings and their respective impacts on each facet of the video. Let&#8217;s get to it!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"1582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1.png\" alt=\"Screenshot of the video upload page in the Mediavine Dashboard, with the Title field highlighted\" class=\"wp-image-18756\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1.png 2264w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1-429x300.png 429w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1-658x460.png 658w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1-768x537.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1-1536x1073.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-1-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Title (SEO, Revenue, and User Experience)<\/h3>\n\n\n\n<p>This one should be pretty obvious. It&#8217;s the name of your video! Each video you upload to Mediavine should have a unique name, much like a blog post title. We&#8217;re going to use this for a few fields. First, we&#8217;re going to mark it up as the &#8220;name,&#8221; a required field, in your SEO markup. Google will still likely use the title of the blog post the video appears in for the SERPs (Search Engine Result Pages), but having a video title similar to that of the blog post should help Google know it&#8217;s related to the content. For advertising, the relationship is also slightly indirect. For bidders that support it, we&#8217;re literally going to pass them the video title as they decide whether or not to bid on the ad space. Remember, from above, this is all about brand safety and making sure the video is what they want their product or service to be seen along side. For most if not all Mediavine publishers, this is a non-issue, but still worth a reminder: Try to avoid controversial topics or adult language and themes in your blog title. \u201d When it comes to user experience, the relationship is more direct. When you input a title, we use it to highlight your video when it appears \u201cUp Next\u201d on another video and we also set it as a hyperlink so viewers can click the title to take them to the permalink you set. For example, when Up Next previews what video is coming up, it&#8217;s going to use the title of your next video, so you&#8217;ll want to make sure readers stick around to watch! At the top of a playing video, the name of your video is displayed and linked to your permalink, giving&nbsp; chance for the user to the user to click to the post. Make sure they want to click on over!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"1582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2.png\" alt=\"Screenshot of the video upload page in the Mediavine Dashboard, with the Link To Blog Post field highlighted\" class=\"wp-image-18757\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2.png 2264w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2-429x300.png 429w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2-658x460.png 658w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2-768x537.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2-1536x1073.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-2-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Link to Blog Post (Revenue and User Experience)<\/h3>\n\n\n\n<p>The link to your blog post is the second most important field after the title. On every video you upload to the Mediavine dashboard, set this to the URL of a post running the video. If you use a video in multiple posts \u2014 allowed, and encouraged, if the video is relevant to each of those posts \u2014 then try to pick the most relevant URL for this setting. When it comes to revenue, the video URL is going to be passed to ad exchanges. Many partners, like Google, will then parse that page to figure out what the video is about. Again, videos are a lot harder to parse than text. Using a link to a blog post that is informative and about that video will best inform the buyers what they&#8217;re spending on. As far as SEO, we don&#8217;t currently output the URL in Schema.org, since it&#8217;s not a recommended or required property by Google. From a user experience standpoint, we currently use the link to the post you provide when placing a link in your video, particularly in the video adhesion and soon the sticky player.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"1582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3.png\" alt=\"Screenshot of the video upload page in the Mediavine Dashboard, with the Custom Thumbnail field highlighted\" class=\"wp-image-18758\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3.png 2264w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3-429x300.png 429w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3-658x460.png 658w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3-768x537.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3-1536x1073.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-3-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Thumbnail (SEO and User Experience)<\/h3>\n\n\n\n<p>With each video you upload, we&#8217;re going to pick a &#8220;thumbnail,&#8221; or still image from your video for you. This is going to be used throughout the user experience and is essential for SEO. We will automatically choose one, but give you the option to upload and override it, something we encourage publishers to do to make sure it&#8217;s both relevant and high-resolution. For SEO, we&#8217;re going to be marking this up as part of your Schema.org. As part of Google&#8217;s specs, we will be sending it in various aspect ratios \u2014 16:9, 4:3 and 1:1. We&#8217;ll crop them for you, so ideally, try to keep the most relevant text or part of the image in the center of the thumbnail, maximizing the impact regardless of size. Again, we will be sending all three versions to Google, per their requirements, and it&#8217;s ultimately their choice how they want to present them in their SERPs. If you want to encourage Google to use your thumbnail, make sure the one you manually upload is actual content from the video. For example, if you&#8217;re overlaying text that describes the video, that&#8217;s great, as long as the background\/image itself is from the video. As far as user experience is concerned, the thumbnail is used as what&#8217;s called the &#8220;poster&#8221; in a HTML5 video player. The poster is shown to users before the video plays, so it&#8217;s crucial that yours is clickable. This will also be used by Up Next to tease the following video. Since you ultimately want the user to click on your post in SERPs, you want to make it clickable for both SEO and User Experience alike.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"1582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4.png\" alt=\"Screenshot of the video upload page in the Mediavine Dashboard, with the Description field highlighted\" class=\"wp-image-18759\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4.png 2264w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4-429x300.png 429w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4-658x460.png 658w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4-768x537.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4-1536x1073.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-4-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Description (SEO)<\/h3>\n\n\n\n<p>As one of the required fields in Google&#8217;s required Schema.org properties for video, the description field is essential for the SEO success of your video. Google gives little or no indication re: how it&#8217;s using the description, but we recommend treating this the same way you would a post meta description. We recommend keeping things around the same length and at least 1-2 sentences long, using any keywords you can to describe your video.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2264\" height=\"1582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5.png\" alt=\"Screenshot of the video information page in the Mediavine Dashboard, with the Keywords field highlighted\" class=\"wp-image-18760\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5.png 2264w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5-429x300.png 429w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5-658x460.png 658w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5-768x537.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5-1536x1073.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Video_Edit___Sugar_Dish_Me___Mediavine_Dashboard-5-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2264px) 100vw, 2264px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Keywords (Revenue)<\/h3>\n\n\n\n<p>Interestingly, keywords are currently used for advertising only. We send these to Google AdExchange, by far the largest buyer of Mediavine advertising inventory, and AdX in turn recommends these fields for videos. Because the advertiser is the target here, make sure you&#8217;re specifying keywords a brand would be most interested in, and on the flip side, never use a non brand-safe word. For example, depending on your content, think of generic words that advertisers would want to target \u2014 things like &#8220;cocktails,&#8221; &#8220;grilling, &#8220;bbq&#8221; or &#8220;back to school.&#8221; While it&#8217;s not easy, or an exact science, channel your inner Don Draper and put yourself inside the ad agency room while people are shouting words this is targeting. While keywords are important for recipe Schema.org and used by <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create<\/a>, for example, Google actually does not currently recommend or require these for video. However, you never know when Google will decide to add these as a field, and when they do, we will make sure and output them as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-735x490.jpg\" alt=\"A woman taking photographs of food, while a man writes notes in a notebook beside her.\" class=\"wp-image-9256\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Okay&#8230; so now what?<\/h2>\n\n\n\n<p>As is the case with any of Mediavine&#8217;s best practices, we always recommend you focus on these things for all NEW videos uploaded going forward. For past videos, go through your top-performing videos and making sure all fields are filled out there as well. None of this is worth stressing over too much. Making sure you have a good title, thumbnail and permalink are the most important. Strong keywords and descriptions can only help your cause, but aren&#8217;t going to make or break you either way.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<p>e the most important. Strong keywords and descriptions can only help your cause, but aren&#8217;t going to make or break you either way.<\/p>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-outermost-social-sharing-is-layout-flex\" 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10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine Expands Curated Marketplace with Index Exchange<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 14, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Mediavine expands its Curated Marketplace with Index Exchange to unlock new publisher monetization.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-expands-curated-marketplace-with-index-exchange\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Expands Curated Marketplace with Index Exchange\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">The Q2 eCPM Pattern Most Publishers Miss<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 24, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">If you\u2019ve been in the content creation business long enough, you\u2019ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/q2-ecpm-pattern-most-publishers-miss\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Q2 eCPM Pattern Most Publishers Miss\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When uploading a video or editing an existing one in the Mediavine Dashboard, you&#8217;re presented with a series of settings which can impact monetization, SEO and user experience. Our Support Team is frequently asked how these various video properties function, and what exactly something like video keywords has to do with&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,34],"tags":[],"audience_post":[],"class_list":["post-9029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediavine Video Details: How They Help RPM, SEO &amp; User Experience Alike - Mediavine<\/title>\n<meta name=\"description\" content=\"Let&#039;s break down each of the main input fields on the individual video pages of the Mediavine dashboard and discuss how they do what they do!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-video-details\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Video Details: How They Help RPM, SEO &amp; 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