{"id":85259,"date":"2026-07-27T10:05:59","date_gmt":"2026-07-27T15:05:59","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=case_study&p=85259"},"modified":"2026-07-27T10:35:53","modified_gmt":"2026-07-27T15:35:53","slug":"more-than-double-the-revenue-two-fewer-ads-per-page","status":"publish","type":"case_study","link":"https:\/\/www.mediavine.com\/case-study\/more-than-double-the-revenue-two-fewer-ads-per-page\/","title":{"rendered":"More Than Double the Revenue. Two Fewer Ads Per Page."},"content":{"rendered":"\n
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Back to Case Studies<\/a><\/p>\n<\/header>\n\n\n\n

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Mediavine<\/h2>\n\n\n

More Than Double the Revenue. Two Fewer Ads Per Page.<\/h1><\/div>\n\n\n\n
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+102%<\/h2>\n\n\n\n

Revenue<\/p>\n<\/div>\n\n\n\n

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+97%<\/h2>\n\n\n\n

RPM<\/p>\n<\/div>\n\n\n\n

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+121%<\/h2>\n\n\n\n

CPM<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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An automotive publisher recently shared their results after switching to Mediavine in October 2025, and the numbers tell an interesting story.<\/p>\n\n\n\n

The Challenge<\/strong><\/p>\n\n\n\n

Like many publishers, they wanted to grow revenue without creating a frustrating experience for readers. More ad placements might generate more impressions, but they can also interrupt a buying guide or repair walkthrough, increase page clutter, and make visitors less likely to return.<\/p>\n\n\n\n

The Solution<\/strong><\/p>\n\n\n\n

After moving to Mediavine, the publisher gained access to premium advertiser demand through Mediavine, direct buyer relationships, and technology built specifically for premium content publishers. Rather than relying on more ad inventory, the focus shifted to increasing the value of every impression.<\/p>\n\n\n\n

The Results<\/strong><\/p>\n\n\n\n

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Comparing June year-over-year, since switching to Mediavine:<\/p>\n\n\n\n