{"id":85019,"date":"2026-06-16T08:00:00","date_gmt":"2026-06-16T13:00:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&#038;p=85019"},"modified":"2026-06-15T15:47:05","modified_gmt":"2026-06-15T20:47:05","slug":"mediavine-and-swym-announce-ai-powered-supply-shaping-partnership","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-and-swym-announce-ai-powered-supply-shaping-partnership\/","title":{"rendered":"Mediavine and SWYM Announce AI-Powered Supply Shaping Partnership"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-aa72163f wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--1\"><a href=\"\/news\/\">Back to Newsroom<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.mediavine.com\/category_news\/press-release\/\" class=\"wp-block-tribe-terms__link t-category\">Press Release<\/a><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--30);\" class=\"has-text-align-center wp-block-post-title\">Mediavine and SWYM Announce AI-Powered Supply Shaping Partnership<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-567bcb6a wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--50);padding-top:0;padding-bottom:0\"><div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-06-16T08:00:00-05:00\">June 16, 2026<\/time><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>The expanded partnership fuses SWYM&#8217;s precision intelligent supply shaping with Mediavine&#8217;s scaled publisher network, improving KPI performance<\/em><\/p>\n\n\n\n<p><strong>NEW YORK, [June 16]<\/strong> \u2014 <a href=\"https:\/\/www.mediavine.com\/\">Mediavine<\/a>, the largest exclusive independent full-service ad management company representing and monetizing more than 18,000 publisher partner websites, today announced an expanded partnership with <a href=\"https:\/\/swym.ai\/\">SWYM,<\/a> an AI-native supply shaping and bid-stream optimization platform. The collaboration harnesses SWYM&#8217;s real-time decisioning models to deliver enhanced programmatic performance directly within Mediavine&#8217;s premium inventory, turning curation into a proven, measurable outcome.<\/p>\n\n\n\n<p>The expanded partnership delivers measurable advantages across the programmatic supply chain, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precision at Scale: <\/strong>SWYM&#8217;s AI-native decisioning platform evaluates millions of bid requests across Mediavine&#8217;s 18,000+ publishers in real time, surfacing only the highest-quality, highest-performing inventory before a bid is placed.<\/li>\n\n\n\n<li><strong>Waste Elimination Before the Bid:<\/strong> Unlike post-campaign optimization, SWYM&#8217;s AI intervenes before spend is committed, stopping budget inefficiency before it starts.<\/li>\n\n\n\n<li><strong>Advertiser KPI Alignment: <\/strong>Joint client data feeds directly into SWYM&#8217;s models, enabling inventory curation that maps directly to each advertiser&#8217;s unique performance targets.<\/li>\n\n\n\n<li><strong>Proof of Curation at Work: <\/strong>With 50+ brands already active, the partnership offers a working proof point, not just a theoretical framework, for what intelligent curation can achieve.<\/li>\n\n\n\n<li><strong>Continuous Learning Optimization:<\/strong> SWYM&#8217;s models continuously learn from campaign outcomes and adapt inventory-selection strategies in real time, creating an intelligent feedback loop that improves efficiency and performance over time.<\/li>\n<\/ul>\n\n\n\n<p>By bringing advertiser intelligence directly into the bidstream, SWYM helps buyers identify and activate the most valuable inventory opportunities before spend is committed, improving efficiency and campaign outcomes at scale.<\/p>\n\n\n\n<p>&#8220;Curation is one of the most discussed concepts in programmatic, but the conversation often stops short of proof,&#8221; said Charlie Morris, VP, Partnerships and Data Strategy at Mediavine. &#8220;Our expanded relationship with SWYM changes that. By combining Mediavine&#8217;s premium, intent-rich inventory with SWYM&#8217;s real-time AI decisioning, we&#8217;re delivering something the market has been waiting for: curation that works, at scale, with the results to back it up.\u201d<\/p>\n\n\n\n<p>&#8220;Mediavine represents exactly the kind of premium supply environment where our models thrive,&#8221; said Ravi Patel, Founder and CEO of SWYM. &#8220;Their publishers produce content that drives genuine audience intent, and our AI is built to find and activate that signal in real time. Together, we&#8217;re not just describing the future of curation, we&#8217;re demonstrating it.\u201d<\/p>\n\n\n\n<p>The Mediavine-SWYM partnership demonstrates how AI-powered supply shaping can move beyond theory and into execution. By combining premium publisher inventory with real-time bidstream intelligence and continuous optimization, the partnership helps advertisers improve media efficiency, reduce waste, and achieve stronger performance outcomes before the bid.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>About Mediavine<\/strong><\/p>\n\n\n\n<p>Mediavine is the largest exclusive independent full-service ad management company, representing and monetizing more than 18,000 publisher partner websites. Mediavine consistently ranks as a Comscore top 5 lifestyle property with 114+ million unique monthly visitors and 14 billion video impressions annually. Mediavine is a <a href=\"https:\/\/www.google.com\/ads\/publisher\/partners\/find-a-partner\/#!?modal_active=modal-mediavine\">Google Certified Publishing Partner \u2013 Premier<\/a> and <a href=\"https:\/\/www.greatplacetowork.com\/certified-company\/7025314\">Great Place to Work\u00ae<\/a>.<\/p>\n\n\n\n<p>To learn more about Mediavine, visit <a href=\"http:\/\/www.mediavine.com\">www.mediavine.com <\/a>or follow us on <a href=\"https:\/\/x.com\/mediavine\">X,<\/a><a href=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\"> Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/mediavine\/\">LinkedIn<\/a>, and<a href=\"https:\/\/www.instagram.com\/mediavine\"> Instagram<\/a>.<\/p>\n\n\n\n<p><strong>About SWYM&nbsp;<\/strong><\/p>\n\n\n\n<p>SWYM.ai is redefining programmatic media by giving brands and agencies full control over how their media is sourced, curated, and optimized. Built for both the supply and demand sides, SWYM analyzes bidstream data, supply paths, audience context, and DSP behavior to identify and activate higher-quality inventory before the bid. By simplifying the supply chain and improving the quality of bid requests DSPs receive, SWYM helps clients execute transparent, data-driven media strategies across display, video, CTV, and commerce. The platform integrates with every major DSP and SSP to deliver smarter, faster, and more efficient programmatic outcomes.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-608d4388 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--2\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-outermost-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--3\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card 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https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/Mediavine-Newsroom-Index-Exchange-Curated-Marketplace-2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/Mediavine-Newsroom-Index-Exchange-Curated-Marketplace-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/Mediavine-Newsroom-Index-Exchange-Curated-Marketplace-2-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/Mediavine-Newsroom-Index-Exchange-Curated-Marketplace-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Press Release<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline \">Mediavine Launches Curated Audiences in Index Marketplaces<\/h3>\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 22, 2026<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/newsroom\/mediavine-launches-curated-audiences-in-index-marketplaces-through-expanded-index-exchange-partnership\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Launches Curated Audiences in Index Marketplaces\" ><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical newsroom\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1024x576.png\" class=\"attachment-large size-large\" alt=\"Welcome Fay Wu, Vice President of Client Experience\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Press Release<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline \">Mediavine Appoints Fay Wu as VP of Client Experience<\/h3>\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 12, 2026<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/newsroom\/mediavine-fay-wu-vp-of-client-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Appoints Fay Wu as VP of Client Experience\" ><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical newsroom\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1024x512.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Press Release<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline \">Mediavine Partners with BigScoots as Exclusive Preferred Hosting Provider<\/h3>\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 4, 2024<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/newsroom\/partnership-with-bigscoots-as-exclusive-preferred-hosting-provider\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Partners with BigScoots as Exclusive Preferred Hosting Provider\" ><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--4\" style=\"margin-top:0;margin-bottom:0px\"><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Mediavine and SWYM Announce Strategic Partnership Delivering AI-Powered Supply Shaping Across 18,000+ Publishers<\/p>\n","protected":false},"featured_media":85033,"template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","_links_to":"","_links_to_target":""},"category_news":[140],"class_list":["post-85019","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category_news-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) 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