{"id":84675,"date":"2026-04-24T09:33:49","date_gmt":"2026-04-24T14:33:49","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=84675"},"modified":"2026-04-28T11:28:46","modified_gmt":"2026-04-28T16:28:46","slug":"earth-month-ad-inventory-impact-shine-psas","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/earth-month-ad-inventory-impact-shine-psas\/","title":{"rendered":"Make Every Impression Count This Earth Month"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">Make Every Impression Count This Earth Month<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-04-24T09:33:49-05:00\">April 24, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8.png\" alt=\"\" class=\"wp-image-84679\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-8-1280x720.png 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Not every ad space on your site will be filled 100% of the time. If you\u2019ve noticed this before, it\u2019s an intentional part of a healthy ad strategy.<\/p>\n\n\n\n<p>In programmatic advertising, <a href=\"https:\/\/www.mediavine.com\/blog\/what-is-fill-rate\/\">fill rate<\/a> refers to the percentage of ad requests that result in an ad being shown. At Mediavine, we don\u2019t aim for a 100% fill rate, because doing so would mean accepting lower-quality, lower-paying ads that can hurt both your revenue and user experience.<\/p>\n\n\n\n<p>Instead, we prioritize higher-value demand, so <a href=\"https:\/\/www.mediavine.com\/blog\/100-fill-rate-sucks-this-is-why\/\">occasionally, ad space goes unfilled.<\/a><\/p>\n\n\n\n<p>By design, unsold inventory is normal and valuable. And with Mediavine\u2019s Shine PSAs, it can create a meaningful impact for our partnering organizations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Turning Unfilled Inventory Into Real Impact<\/strong><\/h3>\n\n\n\n<p>Shine PSAs are Mediavine&#8217;s way of turning empty ad space into something that matters. When an ad impression goes unsold, we will automatically fill it with campaigns amplifying the mission of the nonprofit organizations you elect to support. Instead of a blank space, your site becomes a platform for causes doing meaningful work in the world. No extra effort required from you.<\/p>\n\n\n\n<p>It\u2019s simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shine PSAs only run on the occasion when paid ads don\u2019t fill<\/li>\n\n\n\n<li>Shine PSAs don\u2019t impact your revenue opportunities<\/li>\n\n\n\n<li>Shine PSAs are easily opted into, directly from your dashboard<\/li>\n<\/ul>\n\n\n\n<p>After opting in to serving Shine PSAs, no further steps are required. Just a smarter use of inventory that would otherwise go unfilled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make An Impact For Earth Month&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-84676\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-5.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For April, in honor of Earth Month and Arbor Day, we\u2019re celebrating our partnership with the Arbor Day Foundation.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.arborday.org\/\">Arbor Day <\/a><a href=\"https:\/\/www.arborday.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foundation<\/a> is a global nonprofit focused on large-scale tree planting and forest restoration, with projects in more than 60 countries. Their work supports ecosystems, communities, and long-term environmental recovery.<\/p>\n\n\n\n<p>This year, the Arbor Day Foundation is leading its Million Trees Project,<strong> <\/strong>an initiative to plant 1 million new trees in communities this spring while collecting meaningful tree stories from supporters. Individuals can share a photo and story of a tree they love, and contribute by donating or shopping the nursery.<\/p>\n\n\n\n<p>As a Shine PSA partner, you\u2019re able to select the Arbor Day Foundation, as well as any of our other PSA partnering organizations, and we\u2019ll start filling unsold ad space with their promotional graphics, helping drive awareness and support for initiatives like the Million Trees Project.&nbsp;<\/p>\n\n\n\n<p>To date, participating Mediavine publishers have collectively donated more than 258 million impressions in support of the Arbor Day Foundation&#8217;s mission alone. Ready to be part of that impact? Set up is simple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-84678\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-7.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Get Started&nbsp;<\/strong><\/h3>\n\n\n\n<p>Opt into Shine PSAs in just a few clicks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to Settings in the Mediavine dashboard and look for Shine\u00a0<\/li>\n\n\n\n<li>Opt into the Arbor Day Foundation PSA ( and additional causes you may want to support)<\/li>\n\n\n\n<li>Your unsold inventory will automatically begin serving these campaigns<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-84677\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/image-6.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve opted in to supporting the causes that matter most to you, PSAs run in the background and only appear in instances when there is unsold inventory. Shine PSAs ensure every impression counts for something good. This way, unsold inventory is put to work, you\u2019re able to support a cause you\u2019re passionate about, and be part of meaningful initiatives like the reforestation efforts of the Arbor Day Foundation.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not already opted in, now\u2019s a great time.<\/p>\n\n\n\n<p>&#x1f449; <a href=\"http:\/\/help.mediavine.com\/fill-your-unused-ad-inventory-with-a-psa\">Learn more about Shine PSAs<br><\/a> &#x1f449; <a href=\"http:\/\/arborday.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover more about the Arbor Day Foundation<\/a><\/p>\n\n\n\n<p>Because with Mediavine, when your inventory works smarter, it doesn\u2019t just earn, it gives back.\u00a0<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p 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This month: the Arbor Day Foundation.<\/p>\n","protected":false},"author":44459,"featured_media":84679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,60,10],"tags":[],"audience_post":[],"class_list":["post-84675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-general-blogging","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Every Impression Count This Earth Month - Mediavine<\/title>\n<meta name=\"description\" content=\"Turn unsold ad inventory into impact this Earth Month with Mediavine Shine PSAs. 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