{"id":84606,"date":"2026-04-16T11:16:58","date_gmt":"2026-04-16T16:16:58","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=case_study&p=84606"},"modified":"2026-04-16T13:53:09","modified_gmt":"2026-04-16T18:53:09","slug":"optimized-ad-experience-delivers-15-5-rpm-growth","status":"publish","type":"case_study","link":"https:\/\/www.mediavine.com\/case-study\/optimized-ad-experience-delivers-15-5-rpm-growth\/","title":{"rendered":"Optimized Ad Experience Delivers 15.5% RPM Growth"},"content":{"rendered":"\n
\n
\n
\n
\"\"<\/figure>\n\n\n\n

Back to Case Studies<\/a><\/p>\n<\/header>\n\n\n\n

\n<\/header>\n<\/section>\n\n\n\n
\n
\n
\n

Brittany Goldwyn Merth<\/h2>\n\n\n

Optimized Ad Experience Delivers 15.5% RPM Growth<\/h1><\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n\n\n\n
\n
\n

15.5%<\/h2>\n\n\n\n

increase in RPM<\/strong><\/p>\n<\/div>\n\n\n\n

\n

12%<\/h2>\n\n\n\n

increase in overall revenue<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

\n
\n

<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

At A Glance: <\/strong>Brittany Goldwyn Merth
Site:<\/strong> byBrittanyGoldwyn.com<\/a>
Niche: <\/strong>Houseplants & Gardening
Publishing Since:<\/strong> 2014
Product Tested:<\/strong> Optimized Ad Experience (OAE) Beta<\/p>\n<\/div>\n\n\n\n

\n\n\n\n

Adapting to a New Digital Reality<\/strong><\/p>\n\n\n\n

Brittany Goldwyn Merth has always approached publishing with a willingness to evolve. As the digital landscape shifted, including major algorithm changes and the rise of AI-driven content, she saw her traffic patterns change and recognized that her existing ad setup wasn’t fully optimized for the new environment. She needed a solution that could adapt alongside her site and recover revenue momentum without compromising reader experience.<\/p>\n\n\n\n

Leaning Into What\u2019s Next<\/strong><\/p>\n\n\n\n

As a Mediavine publisher, Brittany monetizes her site with ads, allowing her to directly monetize the time, effort, and resources she invests into her site. Serving ads sustains her business while keeping her content free and accessible to her readers.<\/p>\n\n\n\n

In an effort to improve reader experience and performance revenue, Brittany became one of the first publishers to test Mediavine\u2019s Optimized Ad Experience during its beta phase. Always open to trying new strategies, she leaned into the opportunity to see what was possible.<\/p>\n\n\n\n

From Testing to Tangible Results<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/section>\n\n\n\n

The results speak for themselves. In the first month of enabling OAE, Brittany\u2019s site saw a: <\/p>\n\n\n\n