{"id":84355,"date":"2026-03-18T08:52:16","date_gmt":"2026-03-18T13:52:16","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=84355"},"modified":"2026-03-20T12:25:41","modified_gmt":"2026-03-20T17:25:41","slug":"turning-tiktoks-to-site-revenue-monetize","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/turning-tiktoks-to-site-revenue-monetize\/","title":{"rendered":"Turning TikToks to Site Revenue: Monetize Your Vertical Videos"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">Turning TikToks to Site Revenue: Monetize Your Vertical Videos<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-03-18T08:52:16-05:00\">March 18, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1.png\" alt=\"\" class=\"wp-image-84443\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1.png 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1-1280x720.png 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-post-title\">Turning TikToks to Site Revenue: Monetize Your Vertical Videos<\/h2>\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><\/p>\n\n\n\n<p>Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine\u2019s Universal Player Plus, those same videos can now generate revenue directly on your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-small is-style-small--4\" id=\"h-why-vertical-video-drives-revenue-on-your-site\"><strong>Why Vertical Video Drives Revenue on Your Site<\/strong><\/h2>\n\n\n\n<p>Advertisers want video placements that appear alongside real editorial content. That type of placement attracts stronger demand and higher CPMs because it gets more attention, fits naturally with what the audience is already reading, and generally performs better.<\/p>\n\n\n\n<p>Universal Player Plus places video ads alongside your site\u2019s video content instead of running them as traditional outstream ads, so advertisers are willing to pay more for that inventory. Right now, Universal Player Plus CPMs are averaging 73% higher than the standard Universal Player.<\/p>\n\n\n\n<p>Vertical video can now capitalize on that same demand.<\/p>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/73-plus-stat-1024x683.png\" alt=\"\" class=\"wp-image-84359\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/73-plus-stat-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/73-plus-stat-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/73-plus-stat-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/73-plus-stat.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-monetize-in-minutes\"><strong>Monetize in Minutes<\/strong><\/h2>\n\n\n\n<p>Get started optimizing vertical videos by using your existing TikToks, Reels, or Shorts.<\/p>\n\n\n\n<p><strong>Step 1: Export your video<\/strong><\/p>\n\n\n\n<p>Download the vertical version of your social video.<\/p>\n\n\n\n<p>Make sure it remains in the native 9:16 aspect ratio.<\/p>\n\n\n\n<p><strong>Step 2: Upload to Mediavine<\/strong><\/p>\n\n\n\n<p>Upload the video to the Mediavine dashboard just like any other video asset. No additional configuration is required.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/steps-1024x683.png\" alt=\"\" class=\"wp-image-84360\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/steps-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/steps-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/steps-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/steps.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Universal Player Plus will automatically handle:<\/p>\n\n\n\n<p>\u2022 Aspect ratio rendering<\/p>\n\n\n\n<p>\u2022 Sticky player behavior<\/p>\n\n\n\n<p>\u2022 Device optimization<\/p>\n\n\n\n<p>Your vertical video will display properly across both desktop and mobile environments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1024x683.png\" alt=\"\" class=\"wp-image-84361\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/monetize.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-how-vertical-video-displays-on-your-site\"><strong>How Vertical Video Displays on Your Site<\/strong><\/h2>\n\n\n\n<p>The video player dynamically adjusts to your content.&nbsp;<\/p>\n\n\n\n<p>On mobile, vertical videos appear in a square sticky player that balances visibility while preserving the reading experience.<\/p>\n\n\n\n<p>On desktop, the player keeps the full vertical 9:16 format. Ads adjust to fit inside the player without disrupting the layout.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/vertical-example-1024x683.png\" alt=\"\" class=\"wp-image-84362\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/vertical-example-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/vertical-example-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/vertical-example-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/vertical-example.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-small is-style-small--7\" id=\"h-why-this-matters-for-publishers\"><strong>Why This Matters for Publishers<\/strong><\/h2>\n\n\n\n<p>Many publishers already produce vertical video for social platforms. Until now, those videos have typically created value only on those platforms. Universal Player Plus allows the same content to contribute to revenue on your own site.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<p>\u2022 More value from existing content<\/p>\n\n\n\n<p>\u2022 Access to premium video demand<\/p>\n\n\n\n<p>\u2022 Higher earning potential from video placements<\/p>\n\n\n\n<p>No new production strategy required. Just better monetization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-small is-style-small--8\" id=\"h-start-with-one-video\"><strong>Start With One Video<\/strong><\/h2>\n\n\n\n<p>If you are already creating short-form video, getting started is simple. Upload one video and see how it performs!<\/p>\n\n\n\n<p>For full instructions on uploading vertical video, see the Universal Player Plus help article. Your social video is already doing the work. Now it can contribute to revenue on your site as well.<\/p>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--9\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--11\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  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Until now, that content has mostly lived on social platforms. With Mediavine\u2019s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":84443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-84355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turning TikToks to Site Revenue: Monetize Your Vertical Videos - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/turning-tiktoks-to-site-revenue-monetize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning TikToks to Site Revenue: Monetize Your Vertical Videos\" \/>\n<meta property=\"og:description\" content=\"Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. 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