{"id":84259,"date":"2026-02-06T14:15:44","date_gmt":"2026-02-06T20:15:44","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=84259"},"modified":"2026-03-24T08:12:16","modified_gmt":"2026-03-24T13:12:16","slug":"how-to-create-content-advertisers-will-pay-more-for","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/","title":{"rendered":"How to Create Content Advertisers Will Pay More For"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">How to Create Content Advertisers Will Pay More For<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-02-06T14:15:44-06:00\">February 6, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg\" alt=\"Photograph of Mediavine's Amanda Martin and Butler\/Till's Scott Ensign on stage at MVCon 2025.\" class=\"wp-image-84260\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth:<\/p>\n\n\n\n<p>Advertisers are not paying more for more content; they\u2019re paying more for <strong>better environments, better audiences, and better experiences<\/strong>.<\/p>\n\n\n\n<p>That shift is already happening. Quietly. Algorithmically. And at scale.<\/p>\n\n\n\n<p>At MVCon, Mediavine CRO Amanda Martin and Butler\/Till CSO Scott Ensign broke down what advertisers want from publishers and how to build content and experiences advertisers actually want to buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-the-experience-not-the-monetization\"><strong>1. Start With the Experience, Not the Monetization<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-1024x576.png\" alt=\"Infographic showing Quality Signals Advertisers Use to Evaluate Your Site.\" class=\"wp-image-84261\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-05.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/section>\n\n\n\n<p>Advertisers evaluate your site <em>before<\/em> they care about your content.<\/p>\n\n\n\n<p>Not manually, but through quality signals.<\/p>\n\n\n\n<p>They look at things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many ads load at once<\/li>\n\n\n\n<li>How intrusive those ads feel<\/li>\n\n\n\n<li>Whether your page loads cleanly or crushes CPU<\/li>\n\n\n\n<li>How aggressively ads refresh&nbsp;<\/li>\n\n\n\n<li>Whether the experience feels usable on mobile<\/li>\n<\/ul>\n\n\n\n<p>If the experience is poor, the content doesn\u2019t matter. You will be underbid or filtered out.<\/p>\n\n\n\n<p><strong>Action:<br><\/strong>Open your site on your phone and use it like a real reader. Scroll. Tap. Read.<\/p>\n\n\n\n<p>If it feels slow, cluttered, or frustrating, advertisers already see that in the data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Fewer Ads. Better Pages. Higher Value.<\/strong><\/h2>\n\n\n\n<p>There is a category of publishers that isn\u2019t MFA but still loses money.<\/p>\n\n\n\n<p>It\u2019s called cheap reach.<\/p>\n\n\n\n<p>Cheap reach means advertisers can technically buy your inventory, but they expect poor efficiency. So they bid low, and they assume they need volume to get results.<\/p>\n\n\n\n<p>Premium inventory works the opposite way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fewer impressions<\/li>\n\n\n\n<li>Stronger engagement<\/li>\n\n\n\n<li>Higher bids<\/li>\n<\/ul>\n\n\n\n<p>Advertisers are willing to pay more when they trust the environment.<\/p>\n\n\n\n<p><strong>Action:<\/strong><strong><br><\/strong>Stop optimizing for pageviews at all costs. Optimize for pages people actually finish reading and want to come back to.<\/p>\n\n\n\n<p>That\u2019s where demand is moving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-build-audience-loyalty-not-just-traffic\"><strong>3. Build Audience Loyalty, Not Just Traffic<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-1024x576.png\" alt=\"Infographic depicting that Advertisers Buy Access to Audiences They Recognize.\" class=\"wp-image-84262\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-06.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Advertisers don\u2019t buy websites; they buy access to audiences, especially audiences they recognize.<\/p>\n\n\n\n<p>That includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Return visitors<\/li>\n\n\n\n<li>Newsletter subscribers<\/li>\n\n\n\n<li>Logged-in users<\/li>\n\n\n\n<li>Consistent readers<\/li>\n<\/ul>\n\n\n\n<p>Known audiences get higher bids. Period. In some verticals, advertisers will pay significant premiums for the right audience because precision beats scale.<\/p>\n\n\n\n<p><strong>Action:<br><\/strong>Put real effort into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>Community touchpoints<\/li>\n\n\n\n<li>Repeatable content formats<\/li>\n\n\n\n<li>Vertical depth instead of broad coverage<\/li>\n<\/ul>\n\n\n\n<p>Loyalty compounds revenue.<\/p>\n<\/article>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Your History Matters More Than One Bad Day<\/strong><\/h2>\n\n\n\n<p>Advertisers evaluate performance over time at the domain level.<\/p>\n\n\n\n<p>They track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewability<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Blocking rates<\/li>\n\n\n\n<li>Page performance<\/li>\n\n\n\n<li>Historical consistency<\/li>\n<\/ul>\n\n\n\n<p>One aggressive layout change or bad experiment can hurt demand longer than you think. The inverse is also true.<\/p>\n\n\n\n<p>Clean experiences build momentum.<\/p>\n\n\n\n<p><strong>Action:<\/strong><strong><br><\/strong>Think long-term. Don\u2019t chase short-term RPM spikes that degrade experience. You are training the market how to value your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Ad Experience Is Brand Strategy<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-1024x576.png\" alt=\"Graphic showing when advertisers buy your inventory, they're renting the trust you've built with your audience.\" class=\"wp-image-84263\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-09.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Advertisers care about brand outcomes, not just brand safety.<\/p>\n\n\n\n<p>They want their ads to appear in environments that make their brand feel smarter, calmer, and more trustworthy.<\/p>\n\n\n\n<p>Your site is part of that story.<\/p>\n\n\n\n<p>When advertisers buy your inventory, they\u2019re renting the trust you\u2019ve built with your audience.<\/p>\n\n\n\n<p>That trust is the asset.<\/p>\n\n\n\n<p><strong>Action:<\/strong><strong><br><\/strong>Treat your site like a product, not just a container for ads. Every decision should answer one question: Does this make my audience trust me more or less?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Pay Attention to How Advertisers Think<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need to live in ad tech or become an ad ops expert. But you do need awareness of how the buy side thinks.<\/p>\n\n\n\n<p>Advertiser priorities shape:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demand<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Which sites win long-term<\/li>\n<\/ul>\n\n\n\n<p>The publishers who outperform are not guessing. They understand what the buy side values and build toward it.<\/p>\n\n\n\n<p><strong>Action:<br><\/strong>Follow advertiser-focused publications and platforms. Pay attention to what brands, DSPs, and agencies are talking about and prioritizing. It will show you where demand is heading next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p>Higher CPMs don\u2019t come from tricks.<\/p>\n\n\n\n<p>They come from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean experiences<\/li>\n\n\n\n<li>Loyal, recognizable audiences<\/li>\n\n\n\n<li>Pages people want to use<\/li>\n\n\n\n<li>Environments advertisers trust<\/li>\n<\/ul>\n\n\n\n<p>Create content for humans first and build experiences you would want to spend time in.<\/p>\n\n\n\n<p><strong>Bonus<\/strong>: Want to see what smarter monetization looks like on your site? Learn how Mediavine protects ad experience and revenue through the <a href=\"https:\/\/help.mediavine.com\/what-is-the-optimized-ad-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Optimized Ad Experience<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does better content automatically mean higher CPMs?<\/strong><\/h3>\n\n\n\n<p>No. Strong content only commands higher CPMs when it lives in a clean, efficient ad experience that advertisers trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do advertisers judge ad experience?<\/strong><\/h3>\n\n\n\n<p>Through automated quality signals like ad density, refresh behavior, page performance, viewability, and historical engagement, not manual reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is \u201ccheap reach\u201d?<\/strong><\/h3>\n\n\n\n<p>Cheap reach is inventory that advertisers expect to perform poorly, so they bid low and rely on volume instead of value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are advertisers willing to pay more for fewer impressions?<\/strong><\/h3>\n\n\n\n<p>Yes. Advertisers consistently pay premiums for known audiences, strong engagement, and trusted environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Should publishers reduce the number of ads on a page?<\/strong><\/h3>\n\n\n\n<p>The goal isn\u2019t fewer ads. It\u2019s better ad behavior that respects attention and page performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How important is audience loyalty compared to traffic?<\/strong><\/h3>\n\n\n\n<p>More important. Returning users and known audiences drive higher bids and stronger long-term demand than one-time traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can a bad site change hurt advertiser demand?<\/strong><\/h3>\n\n\n\n<p>Yes. Advertisers evaluate performance over time, so aggressive or intrusive changes can suppress demand beyond the short term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why do advertisers prefer publisher sales houses or networks?<\/strong><\/h3>\n\n\n\n<p>They act as a trust layer, helping advertisers scale across quality inventory effectively without evaluating thousands of sites individually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do advertisers care about sustainability and efficiency?<\/strong><\/h3>\n\n\n\n<p>Yes. Efficient ad stacks improve performance, user experience, and increasingly factor into how inventory is valued.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the single best thing publishers can do to increase value?<\/strong><\/h3>\n\n\n\n<p>Use your site like a real reader. If the experience feels good, advertiser demand follows.<\/p>\n\n\n\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--5\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left 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class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-768x432.png 768w, 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They&#039;re with the right network.\n<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/q3-publisher-opportunity-q4-revenue\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Q3 Is Your Opportunity to Close the Revenue Gap\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">10 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 23, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">This Pride Month, we&#039;re celebrating five LGBTQ+ publishers in the Mediavine network.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/pride-in-practice-meet-six-lgbtq-publishers-building-authentic-digital-brands\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Celebrating Juneteenth with Food, Family, and Flavor<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 19, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Honoring Juneteenth by spotlighting five Black food publishers and their recipes to celebrate.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/celebrating-juneteenth-with-food-family-and-flavor\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Celebrating Juneteenth with Food, Family, and Flavor\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--7\" style=\"margin-top:0;margin-bottom:0px\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--8\" style=\"margin-top:-240px;margin-bottom:64px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover alignwide has-base-white-color has-text-color has-link-color has-rounded-corners wp-elements-de95ccf1a02c997a9301d39654a4fce6\" style=\"margin-top:0;margin-bottom:0px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-81917 size-large\" alt=\"\" src=\"https:\/\/dev.mediavine.com\/wp-content\/uploads\/2025\/10\/scribble-bg-cta.svg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-17bce4a4 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-x-large is-style-x-large--9\" id=\"h-the-mediavine-difference\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">The Mediavine Difference<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default has-balanced-text\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">You build content that defines industries. We build the monetization that powers it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.mediavine.com\/apply\/\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary is-style-ghost is-style-ghost--10\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediavine.com\/contact\/\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":84260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-84259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Content Advertisers Will Pay More For<\/title>\n<meta name=\"description\" content=\"Advertisers pay more for trusted environments and loyal audiences. 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