{"id":6753,"date":"2018-07-31T14:26:14","date_gmt":"2018-07-31T21:26:14","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=6753"},"modified":"2021-09-29T16:10:44","modified_gmt":"2021-09-29T21:10:44","slug":"what-is-mediavine-ad-management-and-so-much-more","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-mediavine-ad-management-and-so-much-more\/","title":{"rendered":"What is Mediavine? Ad Management and So Much More"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is Mediavine? Ad Management and So Much More<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-07-31T14:26:14-05:00\">July 31, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>What is Mediavine? Let\u2019s start with what we\u2019re not: An ad network.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal.jpg\" alt=\"\" class=\"wp-image-33265\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Mediavine-on-pale-teal-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that&#8217;s it. You don&#8217;t know what they&#8217;re doing \u2014 or, more accurately, what they&#8217;re not doing.<\/p>\n\n\n\n<p>Mediavine&#8217;s goal is building sustainable businesses for content creators. That means full-service ad representation to help maximize the value of your site as long as you work with us.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-1024x683.jpg\" alt=\"two mediavine team members typing on their laptops\" class=\"wp-image-21756\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-austin-2926.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What does that mean?<\/p>\n\n\n\n<p>Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory).<\/p>\n\n\n\n<p>Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use <a href=\"https:\/\/www.mediavine.com\/what-is-header-bidding\/\">header bidding<\/a> and work directly with advertisers on your behalf.<\/p>\n\n\n\n<p>Using technology developed and tested on our own properties, Mediavine helps its publishers earn many times more than other <a href=\"https:\/\/www.mediavine.com\/what-is-programmatic-advertising\/\">programmatic advertising<\/a> solutions.<\/p>\n\n\n\n<p>As an internet publisher since 2004, and with our proprietary technology and industry relationships, we know&nbsp;<a href=\"https:\/\/www.mediavine.com\/what-advertisers-want\/\">what advertisers want<\/a> and how to best position your site accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198-690x460.jpg\" alt=\"\" class=\"wp-image-11891\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/mediavine-conference-chicago-9198.jpg 1050w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<p>Our approach to maximizing your revenue isn&#8217;t as simple as cramming as many ads as we can on a page, though. In fact, often times we take the approach that less is more.<\/p>\n\n\n\n<p>No one likes ads&#8230; not even us. Why clutter your site when you can earn more with less? Our <a href=\"https:\/\/www.mediavine.com\/mediavine-standard-ad-units\/\">ad placements<\/a> and units are extensively tested and optimized to do just that.<\/p>\n\n\n\n<p>Fewer ads also mean <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">faster sites<\/a> and better user experiences, both of which are integral to our comprehensive, holistic, site-wide approach to ad management.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"138\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/08\/mediavine-google-certified-publisher.png\" alt=\"Google Certified Publishing Partner\" class=\"wp-image-3100\"\/><\/figure><\/div>\n\n\n\n<p>Don&#8217;t take our word for it, either: Last year, <a href=\"https:\/\/www.mediavine.com\/mediavine-google-certified-publishing-partner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mediavine was selected as a Google Certified Publishing Partner<\/a>, an honor only a few dozen companies worldwide have earned.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/google-2020-highest-health-score-winner\/\">GCPP recognizes<\/a> Mediavine&#8217;s rigorous qualification standards, ad technology, business practices and commitment to helping publishers succeed at the highest level, as well as an invaluable relationship with the industry&#8217;s biggest advertising partner in Google.<\/p>\n\n\n\n<p>Throughout our first decade in business, we experienced myriad frustrations with the way most ad networks are managed. The downside? More than a few gray hairs.<\/p>\n\n\n\n<p>The upside, however, is that all shortcomings and roadblocks helped us create what Mediavine has become, and what your business can become as a result of partnering with us.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/04\/unnamed-16.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine Expands Curated Marketplace with Index Exchange<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 14, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Mediavine expands its Curated Marketplace with Index Exchange to unlock new publisher monetization.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-expands-curated-marketplace-with-index-exchange\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Expands Curated Marketplace with Index Exchange\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/03\/Q2-eCPM-Featured-Image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">The Q2 eCPM Pattern Most Publishers Miss<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 24, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">If you\u2019ve been in the content creation business long enough, you\u2019ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/q2-ecpm-pattern-most-publishers-miss\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Q2 eCPM Pattern Most Publishers Miss\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>What is Mediavine? Let\u2019s start with what we\u2019re not: An ad network. Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that&#8217;s it. You don&#8217;t know what they&#8217;re doing \u2014 or, more accurately, what they&#8217;re not doing. Mediavine&#8217;s goal is building&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":21753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-6753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Mediavine? Ad Management and So Much More - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine builds sustainable businesses for content creators. That means full service ad representation as long as you work with us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/what-is-mediavine-ad-management-and-so-much-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Mediavine? Ad Management and So Much More\" \/>\n<meta property=\"og:description\" content=\"Mediavine builds sustainable businesses for content creators. That means full service ad representation as long as you work with us.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/what-is-mediavine-ad-management-and-so-much-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-31T21:26:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-29T21:10:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-careers-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-mediavine-ad-management-and-so-much-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-mediavine-ad-management-and-so-much-more\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"What is Mediavine? 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