{"id":33790,"date":"2021-12-06T10:45:29","date_gmt":"2021-12-06T16:45:29","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33790"},"modified":"2021-12-06T10:45:31","modified_gmt":"2021-12-06T16:45:31","slug":"adding-subscribe-links-to-fixed-header-navigation-does-it-work","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/adding-subscribe-links-to-fixed-header-navigation-does-it-work\/","title":{"rendered":"Adding Subscribe Links to Fixed Header Navigation: Does it Work?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Adding Subscribe Links to Fixed Header Navigation: Does it Work?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-12-06T10:45:29-06:00\">December 6, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you browse the Internet (if you don\u2019t, you should try it sometime \u2026 also, welcome to Earth), you\u2019ve probably seen a \u201cSubscribe\u201d link at the top of many websites.<\/p>\n\n\n\n<p>While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for growing their mailing lists.<\/p>\n\n\n\n<p>When we see a big trend like this, our job is to ask why. Are publishers doing this because it actually works? Or just due to FOMO and other websites doing it?<\/p>\n\n\n\n<p>Well, we\u2019re here to answer that, because we love data \u2014 and testing potential new features on our own sites, such as Food Fanatic.&nbsp;<\/p>\n\n\n\n<p>So what did we learn when we added a Subscribe link to the fixed header navigation on one of the <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">sites Mediavine owns<\/a>?<\/p>\n\n\n\n<p>As part of the <a href=\"https:\/\/www.mediavine.com\/grow-power-pack\/\">Grow Power Pack<\/a>, we recently introduced Click to Subscribe \u2014 a cool new feature that allows publishers to trigger a Subscribe modal or pop-up from any link or button on your page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/power-pack-click-to-subscribe-crop.gif\" alt=\"click to subscribe in action on food fanatic\" class=\"wp-image-33612\"\/><\/figure>\n\n\n\n<p>We\u2019ve seen creative, in-content uses of this with Gutenberg blocks, as well as in <a href=\"https:\/\/www.mediavine.com\/introducing-the-recipe-card-save-button-a-grow-me-create-crossover\/\">recipe cards<\/a> and sidebar widgets, but for this test case, we used it to trigger a Subscribe box when users click \u201cSubscribe\u201d in the header.<\/p>\n\n\n\n<p>We found it to be a slick user experience, mimicking what a lot of top publishers are doing without the need to send readers to another page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-fixed-navigation\"><strong>What is Fixed Navigation<\/strong>?<\/h2>\n\n\n\n<p>First, let\u2019s go over what our fixed navigation or header looked like in this experiment. We introduced a small toolbar atop <a href=\"https:\/\/www.foodfanatic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food Fanatic<\/a> on both desktop and mobile.<\/p>\n\n\n\n<p>The fixed navigation \u201csticks\u201d with you as you scroll throughout the page.<\/p>\n\n\n\n<p>See GIFs below from our awesome Marketing Graphic Designers to illustrate:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Fixed-Navigation-2.gif\" alt=\"gif of fixed navigation shown on desktop and mobile device\" class=\"wp-image-33801\"\/><\/figure>\n\n\n\n<p>As you can see, we offer the publisher four choices there:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Our logo, which takes you to the homepage;<\/li><li>A \u201chamburger\u201d menu, a.k.a. the three parallel lines which open to reveal additional navigation such as our Recipe Index and About Us page;<\/li><li>A search icon, which opens up the <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5052100-enabling-grow-me-search-options\">Grow search<\/a> (shameless plug for those of you not running it yet \u2026 this is awesome);<\/li><li>Finally, the Subscribe link we mentioned.<\/li><\/ul>\n\n\n\n<p>How effective are these options? Let\u2019s look at the data from a few weeks of fixed navigation to see how our users interacted with the various features.&nbsp;<\/p>\n\n\n\n<p>User clicks among 135,885 sessions from October 16-November 8:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>928 Menu (0.68%)<\/li><li>414 Subscribe (0.30%)<\/li><li>204 Search (0.15%)<\/li><li>247 Logo (0.18%)<\/li><\/ul>\n\n\n\n<p>Surprising, right?<\/p>\n\n\n\n<p>We would\u2019ve guessed that more than 1.3% of users would interact with the fixed nav overall. We would <em>not<\/em> have guessed that Subscribe would be the second most popular choice.<\/p>\n\n\n\n<p>Does this mean Subscribe is a wild success? Well, not quite.<\/p>\n\n\n\n<p><strong>Subscribe Conversions<\/strong><\/p>\n\n\n\n<p>The process of getting people to subscribe doesn\u2019t end with the Subscribe link. They have to give you their email, click the consent checkbox and <em>then<\/em> click Subscribe.<\/p>\n\n\n\n<p>Therein lies the problem, and a rather steep dropoff; only about 13% (57 of those 414 users) finished subscribing in the end. Why?<\/p>\n\n\n\n<p>We\u2019re pretty sure that the issue isn&#8217;t with the Subscribe widget itself, given the success Food Fanatic is seeing on Spotlight Subscribe. In fact, with nearly-identical language and user experience, <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Spotlight Subscribe<\/a> outperforms Click to Subscribe by nearly 175%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Spotlight-Subscribe.gif\" alt=\"Spotlight Subscribe on Mobile\" class=\"wp-image-33803\"\/><\/figure>\n\n\n\n<p><strong>How Do We Explain the Drop Off?<\/strong><\/p>\n\n\n\n<p>My theory on underwhelming Click to Subscribe performance: A lot of readers aren\u2019t getting quite what they expect when they click Subscribe.<\/p>\n\n\n\n<p>Browse around the web and click on Subscribe links in various headers. You\u2019ll quickly see that readers are typically expecting to subscribe to a monthly cost, or maybe even to a physical copy of a particular publication.<\/p>\n\n\n\n<p>For many web users, at least in Food Fanatic&#8217;s case, this isn\u2019t offering what they think it is. We\u2019ll be trying out other options in the future as we continue to workshop this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So is This Worth Running?<\/strong><\/h2>\n\n\n\n<p>If you already have a fixed header on your site? Absolutely!&nbsp;<\/p>\n\n\n\n<p>It\u2019s the second-most popular option in our navigation bar, and we saw a nice boost of additional subscribers, meaning it&#8217;s still a nice value add, if not a total game changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is it Worth Adding a Fixed Navigation Just Because?<\/strong><\/h2>\n\n\n\n<p>That\u2019s a tougher call.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a significant amount of screen real estate, which didn\u2019t result in as much engagement as we had anticipated or hoped for.<\/p>\n\n\n\n<p>Moreover, there was no noticeable increase in session duration or decrease in bounce rate after adding this additional navigation.<\/p>\n\n\n\n<p>And, as we mentioned earlier, our inline Spotlight Subscribe functionality has outperformed the Click to Subscribe by nearly 175% (80 to 29) so far.<\/p>\n\n\n\n<p>TL;DR \u2014 If you have a fixed header, you should do this. If you don\u2019t, it may not be worth it at this point. <\/p>\n\n\n\n<p>But what is undoubtedly worth it for Mediavine publishers? Turning on Grow in your Dashboard and running the Spotlight Subscribe feature. If you&#8217;re already sending emails, Spotlight Subscribe is an easy way to boost your subscribers. If you&#8217;re not sending emails, use Spotlight Subscribe anyway and start your emails in the new year. <\/p>\n\n\n\n<p>Happy Navigation!<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1024x576.png\" class=\"attachment-large 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They&#039;re with the right network.\n<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/q3-publisher-opportunity-q4-revenue\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Q3 Is Your Opportunity to Close the Revenue Gap\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">10 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 23, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">This Pride Month, we&#039;re celebrating five LGBTQ+ publishers in the Mediavine network.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/pride-in-practice-meet-six-lgbtq-publishers-building-authentic-digital-brands\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Celebrating Juneteenth with Food, Family, and Flavor<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 19, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Honoring Juneteenth by spotlighting five Black food publishers and their recipes to celebrate.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/celebrating-juneteenth-with-food-family-and-flavor\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Celebrating Juneteenth with Food, Family, and Flavor\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>If you browse the Internet (if you don\u2019t, you should try it sometime \u2026 also, welcome to Earth), you\u2019ve probably seen a \u201cSubscribe\u201d link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[],"class_list":["post-33790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adding Subscribe Links to Fixed Header Navigation: Does it Work? - Mediavine<\/title>\n<meta name=\"description\" content=\"Does a subscribe link in your fixed navigation header increase newsletter opt-ins? 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