{"id":33214,"date":"2021-10-05T14:13:29","date_gmt":"2021-10-05T19:13:29","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33214"},"modified":"2024-11-26T09:33:53","modified_gmt":"2024-11-26T15:33:53","slug":"new-ad-reporter-less-is-more","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/new-ad-reporter-less-is-more\/","title":{"rendered":"New Ad Reporter Branding: Less is More"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">New Ad Reporter Branding: Less is More<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-10-05T14:13:29-05:00\">October 5, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you&#8217;re one of Mediavine&#8217;s 8,500+ publishers, you&#8217;re surely familiar with our innovative and exclusive \u201cReport This Ad\u201d link below every advertisement.<\/p>\n\n\n\n<p>We take ad quality very seriously, and &#8220;Report This Ad&#8221; has been a Mediavine staple since the early days and eventually launched our own <a href=\"https:\/\/www.mediavine.com\/mediavine-ad-reporter\/\">Ad Reporter<\/a>.<\/p>\n\n\n\n<p>As popular as this feature is functionally, we&#8217;ve heard from many of you that the &#8220;Report This Ad&#8221; text link, along with Mediavine&#8217;s name and logo, was too heavily branded.<\/p>\n\n\n\n<p>Well, as usual, publisher feedback is our cue to innovate &#8211; and &#8220;Report This Ad&#8221; is getting a major makeover. Or perhaps more accurately, a make-under?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-the-m-icon\">Introducing the &#8220;M&#8221; Icon<\/h2>\n\n\n\n<p>What we&#8217;re calling the &#8220;M&#8221; icon isn&#8217;t new &#8211; it&#8217;s our company logo &#8211; but it&#8217;s new to this location and purpose.<\/p>\n\n\n\n<p>Now, instead of both Mediavine branding and &#8220;Report This Ad&#8221; below every ad unit, they&#8217;re combined into a singular, smaller icon &#8211; the Mediavine &#8220;M&#8221; in the bottom right.<\/p>\n\n\n\n<p>See the difference below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-1024x682.png\" alt=\"old versus new ad reporter side by side comparison\" class=\"wp-image-33224\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-01-1080x719.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Combining the Mediavine brand and ad reporter functionality, and allowing for future features as well, the icon is designed to work seamlessly with our <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-cls\/\">Optimize for CLS<\/a> option.<\/p>\n\n\n\n<p>A user clicking the &#8220;M&#8221; will now see a menu, from which they can either learn about the ad unit (&#8220;What is this?&#8221;) or flag ads (&#8220;Report ad&#8221;) they believe to be problematic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Won&#8217;t This Make the Ad Reporter Less Visible?<\/h2>\n\n\n\n<p>Hopefully, yes! We don\u2019t see that as a bad thing. <\/p>\n\n\n\n<p>The ability for readers to report ads is essential, and their input can be valuable. However, a vast majority of ad complaints come from users without proper feedback.<\/p>\n\n\n\n<p>Our most valuable input comes from Mediavine publishers, who report truly problematic ads &#8211; ones that don&#8217;t respect opt-out preferences or the dreaded autoplay videos with audio, for example.<\/p>\n\n\n\n<p>This change not only looks cleaner, it should help our operations team monitor the worst ad offenders without combing through as many reports lacking in context or detail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1024x682.png\" alt=\"reporting an ad graphic\" class=\"wp-image-33226\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1080x719.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Mediavine Video Player and Universal Player<\/h2>\n\n\n\n<p>We know that ad quality is probably even more crucial when it comes to video units than with display ads, so our two popular video options are getting the same treatment.<\/p>\n\n\n\n<p>The Mediavine Video Player will now feature the &#8220;M&#8221; placement in the bottom right.<\/p>\n\n\n\n<p>For its part, the <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a> will see the same discreet &#8220;M&#8221; icon, but in the UP it will appear <strong>inside the player itself<\/strong> on the bottom left, next to the volume control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Small Change, Big &#8220;M&#8221; Impact<\/h2>\n\n\n\n<p>Sometimes, in ad technology and in life (but mostly just ad technology), it&#8217;s the smallest things that make the biggest impact. <\/p>\n\n\n\n<p>We\u2019re excited by the immediate potential of this shift in how we report ads, and the possibilities it opens up for additional features down the road.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-outermost-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" 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We take ad quality very seriously, and &#8220;Report This Ad&#8221; has been a Mediavine staple since the early days and eventually launched our own Ad Reporter. As popular as&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-33214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Ad Reporter Branding: Less is More - Mediavine<\/title>\n<meta name=\"description\" content=\"Instead of Mediavine branding and &quot;Report This Ad&quot; below every ad unit, they&#039;re combined into a singular, smaller icon - the Mediavine &quot;M&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/new-ad-reporter-less-is-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Ad Reporter Branding: Less is More\" \/>\n<meta property=\"og:description\" content=\"Instead of Mediavine branding and &quot;Report This Ad&quot; below every ad unit, they&#039;re combined into a singular, smaller icon - 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