{"id":30530,"date":"2021-04-21T12:37:29","date_gmt":"2021-04-21T17:37:29","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=30530"},"modified":"2021-09-02T11:58:42","modified_gmt":"2021-09-02T16:58:42","slug":"floc-block-wordpress-to-give-google-cookie-fix-the-boot","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/","title":{"rendered":"FLoC Block: WordPress to Give Google Cookie Fix the Boot?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">FLoC Block: WordPress to Give Google Cookie Fix the Boot?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-04-21T12:37:29-05:00\">April 21, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you monetize your website through advertising, you know that brands&#8217; ability to track readers&#8217; interests with <a href=\"https:\/\/www.mediavine.com\/google-chrome-to-phase-out-third-party-cookies-as-privacy-concerns-reshape-ecosystem\/\">third-party cookies<\/a> is effective, lucrative and . . . soon to be a thing of the past.<\/p>\n\n\n\n<p>The billion-dollar question all of us in the industry are asking is: What&#8217;s next?<\/p>\n\n\n\n<p>Targeted campaigns are immensely valuable to Google and advertisers because they can be sold at a premium. The loss of cookies due to privacy concerns threatens this entire model.<\/p>\n\n\n\n\n\n<p>Many browsers like Safari and Firefox already block them; Google is phasing them out in 2022 and is responding to this slow-moving funeral procession by workshopping alternatives in the meantime. <\/p>\n\n\n\n<p>One of Google&#8217;s new solutions for tracking users \u2014 while protecting their privacy in ways that cookies don&#8217;t \u2014 is the avian-themed <a href=\"https:\/\/www.mediavine.com\/privacy-sandbox-floc-testing-to-begin-soon\/\">Federated Learning of Cohorts<\/a> (FLoC) that we&#8217;ve discussed at length.<\/p>\n\n\n\n<p>The idea is that FLoC anonymously assigns interests to web users based on their browsing patterns, then uses those patterns to categorize or cohort users into respective buckets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02.jpg\" alt=\"graphic showing website users being grouped up with a cohorts\" class=\"wp-image-27967\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02.jpg 908w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-320x188.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-768x452.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-375x221.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-800x470.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-569x335.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-353x208.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-288x169.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-335x197.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-347x204.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-520x306.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Privacy-Sandbox-FLoC-02-640x376.jpg 640w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n\n\n<p>While early <a href=\"https:\/\/www.mediavine.com\/grow-me-floc-testing-underway-at-mediavine\/\">FLoC testing<\/a> is barely underway, the concept already has some industry players crying fowl, and not because it&#8217;s ineffective (which isn&#8217;t fully known yet).  <\/p>\n\n\n\n<p>Beyond the ongoing privacy questions regarding FLoC&#8217;s ability to securely track people&#8217;s data are even graver concerns surrounding how the system could be abused.<\/p>\n\n\n\n<p>Numerous critics have gone so far as calling FLoC \u201cnasty\u201d and claiming that it enables \u201cdiscrimination\u201d and is a \u201cdangerous step that harms user privacy.\u201d<\/p>\n\n\n\n<p>A bombshell article from the Electronic Frontier Foundation argued that grouping users based on browsing habits is a slippery slope and <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-proposal-block-floc\/402978\/\" target=\"_blank\" rel=\"noreferrer noopener\">likely to facilitate discrimination<\/a> regarding employment and housing &#8220;as well as predatory targeting of unsophisticated consumers.&#8221;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/make.wordpress.org\/core\/2021\/04\/18\/proposal-treat-floc-as-a-security-concern\/\" target=\"_blank\" rel=\"noreferrer noopener\">controversy has extended to WordPress<\/a>, where two developers have already published plugins that block FLoC from the widely popular content management platform. <\/p>\n\n\n\n<p>A contingent within the WordPress community has pushed back against FLoC and lobbied to use its platform to  prevent what it sees as potential racism, sexism and anti-LGBTQ+ discrimination.<\/p>\n\n\n\n<p>This fueled speculation that WordPress axed FLoC altogether, although that appears to be premature. Founder Matt Mullenweg tweeted that no decision has been made . . . yet.<\/p>\n\n\n\n<p>&#8220;Contrary to headlines, WordPress hasn&#8217;t made any decisions or changes with regards to #FLoC,&#8221; he wrote. &#8220;It is more correct to say there is a <a href=\"https:\/\/twitter.com\/photomatt\/status\/1384197185219170305\" target=\"_blank\" rel=\"noreferrer noopener\">proposal from a WP contributor to block FLoC<\/a> by default.&#8221;<\/p>\n\n\n\n<p>It&#8217;s true that WordPress&#8217; developer community makes many proposals that don&#8217;t pan out and that if FLoC were to be banned, technical and broader questions would need to be answered.<\/p>\n\n\n\n<p>There are conflicting schools of thought as to how WordPress would go about this \u2014 or whether standing against FLoC is even appropriate, given WP&#8217;s neutrality regarding third-party tracking.<\/p>\n\n\n\n<p>All of that said, blocking FLoC appears to have strong support inside the core developer group and the general WordPress developer community, so it&#8217;s clearly possible, if not likely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-publishers-need-to-do\">What Do Publishers Need to Do?<\/h2>\n\n\n\n<p>At this point, there&#8217;s not a lot you can do until we know more.<\/p>\n\n\n\n<p>It&#8217;s important to note that FLoC testing is in its infancy; WordPress (or the segment of its community that wants this) is essentially talking about blocking something that&#8217;s a non-factor right now.<\/p>\n\n\n\n<p>As we said above, it&#8217;s also unclear that a FLoC ban will happen or what it would look like. But assuming WordPress does go through with this, what does it mean for your website? <\/p>\n\n\n\n<p>If and when WordPress takes any action on its end, Mediavine will build a solution for publishers to re-enable FLoC testing if they so choose. Right now, it&#8217;s too soon to say what that will entail.<\/p>\n\n\n\n<p>Mediavine remains committed to building third-party cookie replacements and <a href=\"https:\/\/www.grow.me\/\">first-party data solutions<\/a> in this rapidly evolving landscape, and FLoC is just one piece of that puzzle.<\/p>\n\n\n\n<p>We also take seriously <a href=\"https:\/\/www.mediavine.com\/we-stand-with-you\/\">our commitment to diversity, equity and inclusion<\/a>. Allegations that FLoC is discriminatory along racist, sexist or anti-LGBTQ+ lines are alarming to say the least. <\/p>\n\n\n\n<p>Potential third-party cookie replacements that unintentionally allow for discrimination are obviously not acceptable at Mediavine \u2014 and presumably, Google would take the same position.<\/p>\n\n\n\n<p>In fact, at the time of proposal, <a href=\"https:\/\/docs.google.com\/a\/google.com\/viewer?a=v&amp;pid=sites&amp;srcid=Y2hyb21pdW0ub3JnfGRldnxneDo1Mzg4MjYzOWI2MzU2NDgw&amp;urp=gmail_link&amp;gxids=7628\" target=\"_blank\" rel=\"noreferrer noopener\">Google published a white paper<\/a> on the subject of discrimination and sensitivity of cohorts, along with potential solutions for the issue.<\/p>\n\n\n\n<p>This is a serious accusation, and one we will monitor in the coming weeks and months as Google reveals more about the inner workings of FLoC and addresses these concerns.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-outermost-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffloc-block-wordpress-to-give-google-cookie-fix-the-boot%2F&#038;title=FLoC%20Block%3A%20WordPress%20to%20Give%20Google%20Cookie%20Fix%20the%20Boot%3F\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffloc-block-wordpress-to-give-google-cookie-fix-the-boot%2F&#038;text=FLoC%20Block%3A%20WordPress%20to%20Give%20Google%20Cookie%20Fix%20the%20Boot%3F\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffloc-block-wordpress-to-give-google-cookie-fix-the-boot%2F&#038;title=FLoC%20Block%3A%20WordPress%20to%20Give%20Google%20Cookie%20Fix%20the%20Boot%3F\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffloc-block-wordpress-to-give-google-cookie-fix-the-boot%2F&#038;text=FLoC%20Block%3A%20WordPress%20to%20Give%20Google%20Cookie%20Fix%20the%20Boot%3F\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=FLoC%20Block%3A%20WordPress%20to%20Give%20Google%20Cookie%20Fix%20the%20Boot%3F%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffloc-block-wordpress-to-give-google-cookie-fix-the-boot%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-31.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">How to Unlock Revenue Potential<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Q3 Is Your Opportunity to Close the Revenue Gap<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">7 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">The publishers who win Q4 aren&#039;t lucky. They&#039;re with the right network.\n<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/q3-publisher-opportunity-q4-revenue\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Q3 Is Your Opportunity to Close the Revenue Gap\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/unnamed-30.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">10 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 23, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">This Pride Month, we&#039;re celebrating five LGBTQ+ publishers in the Mediavine network.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/pride-in-practice-meet-six-lgbtq-publishers-building-authentic-digital-brands\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Pride in Practice: Meet Six LGBTQ+ Publishers Building Authentic Digital Brands\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/06\/image-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Publisher Spotlights &amp; Community<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Celebrating Juneteenth with Food, Family, and Flavor<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 19, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Honoring Juneteenth by spotlighting five Black food publishers and their recipes to celebrate.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/celebrating-juneteenth-with-food-family-and-flavor\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Celebrating Juneteenth with Food, Family, and Flavor\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>If you monetize your website through advertising, you know that brands&#8217; ability to track readers&#8217; interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What&#8217;s next? Targeted campaigns are&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":30588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,14,10],"tags":[],"audience_post":[],"class_list":["post-30530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FLoC Block: WordPress to Give Google Cookie Fix the Boot? - Mediavine<\/title>\n<meta name=\"description\" content=\"Rumors are circulating that WordPress will block FLoC, Google&#039;s cookie fix. But they&#039;re just that: rumors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLoC Block: WordPress to Give Google Cookie Fix the Boot?\" \/>\n<meta property=\"og:description\" content=\"Rumors are circulating that WordPress will block FLoC, Google&#039;s cookie fix. But they&#039;re just that: rumors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T17:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T16:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"FLoC Block: WordPress to Give Google Cookie Fix the Boot?\",\"datePublished\":\"2021-04-21T17:37:29+00:00\",\"dateModified\":\"2021-09-02T16:58:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\"},\"wordCount\":768,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg\",\"articleSection\":[\"Ad Settings\",\"Advertising\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\",\"name\":\"FLoC Block: WordPress to Give Google Cookie Fix the Boot? - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg\",\"datePublished\":\"2021-04-21T17:37:29+00:00\",\"dateModified\":\"2021-09-02T16:58:42+00:00\",\"description\":\"Rumors are circulating that WordPress will block FLoC, Google's cookie fix. But they're just that: rumors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg\",\"width\":800,\"height\":534,\"caption\":\"woman using computer at a restaurant cafe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FLoC Block: WordPress to Give Google Cookie Fix the Boot?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\",\"name\":\"Steve Marsi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g\",\"caption\":\"Steve Marsi\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"FLoC Block: WordPress to Give Google Cookie Fix the Boot? - Mediavine","description":"Rumors are circulating that WordPress will block FLoC, Google's cookie fix. But they're just that: rumors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/","og_locale":"en_US","og_type":"article","og_title":"FLoC Block: WordPress to Give Google Cookie Fix the Boot?","og_description":"Rumors are circulating that WordPress will block FLoC, Google's cookie fix. But they're just that: rumors.","og_url":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2021-04-21T17:37:29+00:00","article_modified_time":"2021-09-02T16:58:42+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg","type":"image\/jpeg"}],"author":"Steve Marsi","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Steve Marsi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/"},"author":{"name":"Steve Marsi","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8"},"headline":"FLoC Block: WordPress to Give Google Cookie Fix the Boot?","datePublished":"2021-04-21T17:37:29+00:00","dateModified":"2021-09-02T16:58:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/"},"wordCount":768,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg","articleSection":["Ad Settings","Advertising","Mediavine"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/","url":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/","name":"FLoC Block: WordPress to Give Google Cookie Fix the Boot? - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg","datePublished":"2021-04-21T17:37:29+00:00","dateModified":"2021-09-02T16:58:42+00:00","description":"Rumors are circulating that WordPress will block FLoC, Google's cookie fix. But they're just that: rumors.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-using-computer-at-a-restaurant-cafe.jpg","width":800,"height":534,"caption":"woman using computer at a restaurant cafe"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/floc-block-wordpress-to-give-google-cookie-fix-the-boot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"FLoC Block: WordPress to Give Google Cookie Fix the Boot?"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8","name":"Steve Marsi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g","caption":"Steve Marsi"},"url":"https:\/\/www.mediavine.com\/blog\/author\/steve\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=30530"}],"version-history":[{"count":20,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30530\/revisions"}],"predecessor-version":[{"id":33012,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30530\/revisions\/33012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/30588"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=30530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=30530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=30530"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=30530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}